Why Grooms Are Finally Stepping Up Their Makeup Game

Wedding season isn’t just about brides anymore. Grooms are claiming their moment in front of the mirror and honestly, it’s about time.

Makeup for the ‘Gram and IRL
Pinterest and TikTok are showing it loud and clear. Groom makeup is trending. Searches and posts about it have shot up and guys are no longer shying away from concealer or a little highlight. Weddings are high-stakes photo ops and grooms want to look as flawless as their partners.

Subtle or Statement. You Do You
Not every groom wants a full glam look. Some just want a fresh, camera-ready face, focusing on oil control, smooth skin and a tiny touch of coverage. Others, especially in LGBTQ+ weddings, are going bold with dramatic looks. Either way, makeup is just another form of self-expression.

Charlie Michael Baker shared that he is using makeup to cover psoriasis flare-ups while his partner is keeping it minimal, just smoothing out spots that show up on camera. It is not about hiding. It is about showing up as your best self.

Brands Are Listening
Major beauty brands are finally catching on. From Tom Ford to Dior, they are launching products specifically for men, including concealers, bronzers and skincare. Makeup is not for girls anymore. It is for anyone who wants to feel confident on their big day.

The Takeaway
Groom makeup is not a fad. It is a sign that weddings and masculinity are evolving. If you want to try it, go for it. The rules are gone, the filters are real and looking your best is universal.